Illuminating Edibles

I saw a really good article on Studio Photography Magazine on Jan 2008 issue talked about Food Photography.  In the end of the article, they also has a photo that show the set-up of camera, subject, lighting, and reflector which gives you a better idea how everything work. Enjoy it!

Illuminating Edibles . . . Shooting Fine Fare in Its Best Possible Light by Patrick Wadley

All still lifes require considerable lighting expertise and discipline, but food photography has its own special challenges. Unlike jewelry, toasters, or apparel, food moves. It shrinks, expands, shifts, melts, and changes shape and color. On the set, you need to work quickly, and, depending on the type of food, you may need multiple setups to get the perfect shot. Before setting the first light, there are some preliminaries to think about.

The most important aspect of food photography is preparation. There are three essential areas that demand attention: understanding the FTC (Federal Trade Commission) rules about "truth-in-advertising," knowing how to deal with the client or art director, and recognizing the value of a good food stylist.

The FTC regulates advertising and sets policies for the protection of consumers. These policies and rules affect verbal and visual advertising claims. There is a lot of information about truth-in-advertising at www.ftc.gov, but in a nutshell, "Advertising must be truthful and nondeceptive." This means you cannot misrepresent a product in an image or in writing.

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